Has the hegemony of iPad 2 come to an end? This is the the big question. Many owners and users are actively using the tablets but do they really know what is happening behind? We all know that there are many tablets struggling to become the best in their segment, but lately there is one that has not stopped growing and growing in terms of sales – the Amazon Kindle Fire.
This tablet came out in late 2011 and since its launch has been a sales phenomenon, with 6 million units sold in the last quarter. Even experts are saying that the Apple tablet may have a serious competitor, after failures like Motorola Xoom or the RIM Playbook, the Kindle Fire definitely can stand up to reach the podium in this industry.
In the few months that the Amazon Kindle Fire has been for sale, it has become the market leader in the Android tablets segment. And not only that, but Apple has lost 10 points, from 58% market share to 48% – to the detriment of the same Fire Kindle, which is second on the overall tablet market, with 22.5%. Quite a lot I would add taking into consideration the short time since Kindle has been released.
No doubt that Kindle Fire has a clear advantage with its low price. The guys at Amazon are not stupid and they know very well the business. Selling it at a much more affordable price, will ensure that many more people will buy it and therefore they may be potential buyers of more product offerings in its range, such as electronic books or applications.
In addition, an excellent product at an affordable price, who could resist?
Meanwhile, Apple has already prepared their next strategy: move iPad 3 on sale as quickly as possible and reduce the price for iPad 2. Rumors say that the next iPad is expected to go on sale in March and it will bring a high-definition screen, run on a faster processor and it will work with next-generation wireless networks. After its debut in 2010, the iPad became the company’s second-biggest source of revenue, after the iPhone, and stimulated rival products from Amazon.com Inc. and Samsung Electronics Co. Apple has sold more than 40 million iPads, generating at least $25.3 billion in sales.